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How to tell if you need a new website
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How to tell if you need a new website

Created on:

November 1, 2016
Philip Marklew

Tags:

Website redesign, website traffic

If you’ve been running a small business for a significant length of time, you’ve probably set up a website to help you raise your public profile and attract customers through the internet. However, if you have been using the same site since you started your business, you may need to replace it with a new one or completely overhaul it. The internet and consumer expectations both change continually: it’s all-too-easy for older websites to be left behind by the march of progress. Luckily, if your site has started to lose efficacy due to its age, there is a simple solution. We can provide you with a brand new website design that features up-to-date aesthetics and improved functionality. But how can you tell when it’s time to replace or refurbish your current site?

1. Decreased web traffic and poor search engine ranking

Your website’s design and functionality have a major impact on search engine optimisation. Search engines tend to favour sites with high levels of functionality and modern, efficient designs. What’s more, the designs and types of functionality that search engines prefer can change over time. If your site has started to drop down the SERPs and is receiving less web traffic than it used to, it may be because of your site’s design and functionality. In order to ensure that your site is optimised for search engines, you may have to replace it or comprehensively update it.

2. Increased bounce rate

If web users leave your site shortly after finding it, your website design may be to blame. Consumers usually prefer sleek, streamlined sites with contemporary aesthetic sensibilities. In other words, if your site looks dated, they’ll abandon it very quickly. If this is the case, you should invest in a new website design as soon as possible. You can check your bounce rate by using online analytical tools.

3. More successful competitors

If the sites of newer, less well-established businesses are attracting more attention than yours, it’s likely to be because your site is showing its age. If your competitors’ sites seem to be generating more interest than yours, it may be time for a new site.Here at A Tiny Village, we take pride in the excellent quality of our web design services. 

If you’re ready for a brand new website, why not book a consultation with us?

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