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6 ways a responsive website is a brilliant investment

6 ways a responsive website is a brilliant investment

Created on:

November 17, 2016
Philip Marklew


Responsive website design, mobile website

Web design is a rapidly evolving industry. New technology, ideas, developer platforms, and software development kits seem to come out daily. Responsive website development is the frontrunner of cutting edge web design. Whether you're a website owner, a web developer, or a designer, you are bound to become enthralled by responsive website design concepts.

A responsive web design is a brilliant investment. As a business owner, it's imperative that your website is as user-friendly as possible. The more responsive your site is, the higher your conversion rate will be, the fewer bugs you will get, and the more money you will make - and save! - in the long run. Here are six great ways a responsive website is a fabulous investment for your business...

1. Mobile audiences

According to recent statistics [https://www.impactbnd.com/blog/mobile-marketing-statistics-for-2016] 80% of internet users own a smartphone and 71% of marketers believe that mobile marketing is at the core of good business. In addition, the highest rates for add-to-cart actions on e-commerce sites are from tablet devices. In short, people are using a wide variety of devices and your website must reflect this if it's to appeal to the extremely lucrative mobile audience.

2. Search engines like responsive websites

Search engines like Google prefer responsive websites. Your site will rank better if it's responsive. This translates to more views, more sales, and more business!

3. It's the age of technology

A responsive website is the ultimate power tool in the modern business world. Web design is only going to grow more important and more advanced - as investments go, it's the safest bet you will ever make.

4. It's all about the user experience

Having a site that functions perfectly and looks great, no matter what your users are using, is imperative in a world where technical devices and gadgets are breeding like bunnies.

5. It's so much easier...

Having one website to maintain, that works on all devices, is far easier than managing multiple sites.

6. It's cost effective

While it requires an initial investment to launch a responsive website, the long-term maintenance and development costs are much lower. Start as you mean to go on!

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