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5 pieces of web agency jargon and their meanings

5 pieces of web agency jargon and their meanings

Created on:

September 29, 2016
Philip Marklew


Website design agency

More than almost any other, the web industry is so full of jargon it can often make outsiders feel lost, confused and really frustrated. Web professionals often forget that their clients may not be fully versed on the “lingo” and end up bamboozling them before the project has even started. At A Tiny Village we like to avoid as many of these words and phrases as possible, however there are a few of them that are almost unavoidable and we wanted to explain them to you now.


Short for HyperText Markup Language, HTML is a computer scripting language that forms the base for every website you see online today. Think of it as the building blocks to your website, it’s the code that sits behind the pretty interface that makes it all work.


Another shorthand is CSS which stands for Cascading Style Sheets. HTML creates the structure for a webpage, CSS tells the HTML how each element should look. Colours, fonts and element widths are just a tiny fraction of the ways in which CSS can alter the appearance of a web page.


You might be seeing a pattern here with the TLAs (Three Letter Acronym) and CMS is no different. CMS is short for Content Management system and allows website owners to make changes to their website easily and often with no development knowledge required. A CMS handles all of the page formatting, navigation elements, blog content and more without the need to touch any of the back end coding. Please check out our article on CMS platforms here for more info.

Responsive website

A responsive website is something you may have been hearing a lot of for the past couple of years as mobile devices are fast becoming the method of choice for browsing the web. A responsive website is a website that can alter its layout and “respond” to the size of the screen its being view on. Take a look at our website for example; when viewed on your laptop it utilises several columns and makes use of the larger amount of space available, however when you look at it on a mobile phone, it readjusts the layout to fit one column and the amount of content is reduced.


Back to the shorthand, SEO stands for Search Engine Optimisation and it’s a method of making sure search engines such as Google and Bing look favourably on your website to ensure you sit as high as possible on the list of relevant search results. SEO is a very involved process with some marketing agencies dedicating their entire time to SEO only.

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