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3 reasons why you need to invest in Search Engine Optimisation

3 reasons why you need to invest in Search Engine Optimisation

Created on:

December 1, 2016
Philip Marklew


Search engine optimisation, SEO, get found online

Search Engine Optimisation (SEO) refers to the process of increasing the number of organic visitors to a website from search engine results pages (SERPs). This is usually achieved by increasing a website’s ranking for targeted keyword phrases.

When it comes to digital marketing, SEO is a long term strategy that doesn’t yield results overnight. However, if you persist with SEO, the long term rewards can be fantastic. In this article, we’re going to discuss 3 reasons why you should invest in SEO.

1. Organic search traffic is quality traffic

If you invest in a newspaper or TV advert, there’s a possibility that someone who is interested in your product or service will see it. SEO, in comparison, is a much more targeted method of marketing your business. If someone types the product or service that you offer into Google and your site appears, you know that the prospect is already interested in what you have to offer. There are few marketing methods that generate warm leads in the same way that SEO does.

2. We’re in a fantastic era for SEO

A decade ago, SEO was very much a ‘war of attrition’ with spammers and black hat marketers simply hammering backlinks and seeing results. However, Google has cleaned up significantly in recent years with black hat methods being rendered useless and even negative. This is fantastic for real businesses who want to put quality, shareable, educational content online and reap the rewards.

3. SEO is a long-term strategy

For the foreseeable future, prospects will be using search engines to find companies like you. For that reason, SEO is an investment that can continue to bring results for many years to come. 

Every piece of SEO work that you do leaves a long lasting digital footprint, with articles, blogs and backlinks having the potential to stay online and bring visitors to your website forever. 

Google statistics show that a prospect is eight times more likely to click an organic search result in comparison to a sponsored (PPC) search link. This certainly doesn’t mean PPC should be ignored, with some fantastic benefits - but it does mean that if you're investing in PPC, you should probably consider investing in SEO too. Contact the team at A Tiny Village today to find out more about how SEO can benefit you.

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